The Zuri Initiative
Hair Care Products
The Zuri Initiative Ltd is a Social Enterprise that is currently producing, packaging, marketing and selling five hair-care products, namely a Shampoo, a Conditioner, a Hair Oil, a treatment Mask, and Hair Food, suitable for all hair types. All our products are freshly made, locally in Nairobi, with the best of nature-derived ingredients available.
Zuri hair-care products are made with the support and guidance of Divine Skincare (D'Vine), our local partner that has been producing high-end skincare products in Nairobi for several years. D’VINE has a local perspective and a deep understanding of the Kenyan consumer market. This, on the ground understanding, has allowed it to tell “a story” that is genuine and authentic.
The Zuri Initiative provides women with the opportunity to enhance their skills in marketing and sale of hair-care products. This social business element involves empowering women through training sessions and workshops specifically designed to enhance their skill set. This prepares women to go out and retail hair-care products to the mass market and provides them with a source of income, as they retain any commission earned from the sales.
Any profit generated from the sale of hair-care products, is used for the social initiatives of The Zuri Initiative Trust, which includes trainings, social capital credits, micro-credits, environmental activities, etc.
"Each time a woman stands up for herself, without knowing it possibly, without claiming it, she stands up for all women"