The Zuri Hair Care Initiative
The Zuri Hair Care Initiative provides women with the opportunity to enhance their skills in the production, entrepreneurship, marketing and sales of hair-care products. This social business element involves empowering women by involving them directly in the production and retail of hair-care products to the mass market. This provides the women with a source of income, as they will retain any commission earned from the sales. The women receive support through training sessions and workshops specifically designed to enhance their skill set.
With the support and guidance of Divine Essentials Ltd (D'Vine), a local partner that has been producing high-end skincare products in Nairobi for several years, we are currently producing, packaging, selling and marketing a limited number of hair-care products specifically suited for Afro-textured hair. D’VINE has a local perspective and a deep understanding of the market. This, on the ground understanding, has allowed it to tell “a story” that is genuine and authentic. Zuri Hair Care hopes to benefit from their experience and intel to help it market its various products.
Our reasonably priced, natural hair care products are targeted at the low-income and middle-class women in both cities and rural areas.
"Each time a woman stands up for herself, without knowing it possibly, without claiming it, she stands up for all women"