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INTERNATIONAL DAY FOR THE ERADICATION OF POVERTY

October 17th, 2021

“The steps to eradicating poverty” Written by Rebecca Atieno and Diana Wambui

International day for the eradication of poverty is especially important day for us, the Zuri Initiative (Zuri), as it is in line with our vision of creating a sustainable future in which women and communities are socially and economically empowered.


At Zuri, we believe access to information and opportunities is an important aspect to start the fight against poverty. Zuri is working towards improving the lives of women and communities in informal settlements, especially after the Covid-19 pandemic. We do this by offering and undertaking the following activities:


1. Zuri Initiative Women Empowerment Program (ZIWEP)

a. Tailor-made Trainings

The Zuri Initiative empowers women through training that is tailor made to fit the needs of different women. The training curriculum focuses on building the confidence of the women and encourages them to venture into entrepreneurship and improving their economic status. At least 50 women have gone through our ZIWEP program.

b. Sales Agents Concept

Once the women complete the ZIWEP program, they are given an opportunity to become sales agents for the Zuri hair-care products. The women get to keep up to 20-25% commission on the product sales and also gain sales and marketing skills that they can apply in other areas.